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Content Marketing Strategy

We tailor a bespoke content marketing strategy for each client. Our experienced copywriters know exactly how to make words sell.

Content Marketing builds communities, inspires engagement, and increases rankings via the creation and sharing of high-quality, problem-solving relevant information, aiming to satisfy business objectives. It helps influence consumer behavior, with the end goal of boosting sales and increasing interaction between the brand and the customer.

Content Marketing is an effective way to encourage conversions and its main objective is to build a content strategy to meets the needs of your target audience. It helps you stand out from the competition, provides a great resource to your customers and is highly shareable. Content Marketing is meant to improve your brand profile and online reputation.

Our full-service SEO team integrates content into a complex strategy to increase your site’s visibility and conversions.

Industry News

Up-to-date industry related posts that inform, educate and entertain readers leading to an increase in social media engagement, improve your online reputation and gain credibility.

Case Studies

Inspire confidence in your target audience with in-depth reports to summarize projects from start to finish and explicitly document the results achieved in performance measures.

Content Strategy

Achieve your business objectives with a comprehensive business analysis Content Strategy provided by our highly qualified copywriters and analysts.

Interviews Writing

Gain authority in your industry or business by sharing comments from industry experts. Share their expertise and you will immediately see feedback from your audience.

Press Releases

Boost your online profile and increase your website traffic with outstanding newsworthy stories about your brand, submitted to news portals and press release distribution services.

White Papers

Promote your business with high-quality white paper marketing that will substantially increase your social media engagement levels and solidify your position in the industry.

Rise to the top

Increase Sales

We are aware of the importance of a successful content marketing campaign, which is why we create informative, engaging and persuasive content that captures customers’ interest. We tailor a bespoke content marketing strategy for each of our clients.

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The ROI Experts

We provide content that will convince web users to click through to your website for special offers, to purchase your products or contact you about your services, because our experienced copywriters know exactly how to make words sell.

We Have Great Answers

Ask Us Anything

SEO consists of 3 basic elements:

Quality of traffic: The content that you create should be relevant and provide value.

Quantity of traffic: Your website will rank higher once the right people start visiting your page in numbers.

Organic results: traffic that is created through blogs and content strategies.

Link building is the process of getting other websites to link to yours.

Google uses links as one of its top 3 ranking factors, creating that trust between websites.

Content marketing can be used for brand awareness, especially if the content is educational. As customers get to know your brand and the value that it provides through high-quality content, you can also increase customer loyalty. As you grow your brand, you can also generate website traffic and drive sales.

  • You can use tools like BuzzSumo which will spit out a list of the most highly-shared articles from the past year, past month, past week and more.
  • Follow people on Twitter and Facebook who share articles you love

SEO-friendly content doesn’t mean keyword-stuffed content.

The truth is SEO needs to be a crucial part of the content creation process if you want your content to perform well organically.  So how do you go about creating SEO-friendly content?

Initially start with key word research to really understand what people are searching for, determine why their searching and the format their using to search.

 

If your site is not ranking on Google, there could be a few reasons why.

First, go to Google and run a site: search for your website.

e.g. “site:siocoder.com”

If you see your web pages listed than you know your site is indexed. But it its not showing, it could be due to:

  • Your website is blocking search engines from crawling it.
  • Your site has launched very recently (within a few days), and you have not submitted your site to Google o r linked to it from anywhere, meaning it hasn’t yet been indexed. 

Case studies, white papers, and eBooks require research related to your industry. Infographics and videos generally explain and illustrate concepts that you simply can’t convey via text. Depending on your brand’s goals, you might include one, two, or all types of content in your strategy.

Inbound marketing is a method that attracts customers by creating interesting content and experiences tailored to them. Inbound marketing engages with customers and tries to solve problems they have through  content marketing, social media marketing, search engine optimization and branding. 

Tell us about your project

Let us help you get your business online and grow it with passion