Content Marketing builds communities, inspires engagement, and increases rankings via the creation and sharing of high-quality, problem-solving relevant information, aiming to satisfy business objectives. It helps influence consumer behavior, with the end goal of boosting sales and increasing interaction between the brand and the customer.
Content Marketing is an effective way to encourage conversions and its main objective is to build a content strategy to meets the needs of your target audience. It helps you stand out from the competition, provides a great resource to your customers and is highly shareable. Content Marketing is meant to improve your brand profile and online reputation.
We are aware of the importance of a successful content marketing campaign, which is why we create informative, engaging and persuasive content that captures customers’ interest. We tailor a bespoke content marketing strategy for each of our clients.
We provide content that will convince web users to click through to your website for special offers, to purchase your products or contact you about your services, because our experienced copywriters know exactly how to make words sell.
SEO consists of 3 basic elements:
Quality of traffic: The content that you create should be relevant and provide value.
Quantity of traffic: Your website will rank higher once the right people start visiting your page in numbers.
Organic results: traffic that is created through blogs and content strategies.
Link building is the process of getting other websites to link to yours.
Google uses links as one of its top 3 ranking factors, creating that trust between websites.
Content marketing can be used for brand awareness, especially if the content is educational. As customers get to know your brand and the value that it provides through high-quality content, you can also increase customer loyalty. As you grow your brand, you can also generate website traffic and drive sales.
SEO-friendly content doesn’t mean keyword-stuffed content.
The truth is SEO needs to be a crucial part of the content creation process if you want your content to perform well organically. So how do you go about creating SEO-friendly content?
Initially start with key word research to really understand what people are searching for, determine why their searching and the format their using to search.
If your site is not ranking on Google, there could be a few reasons why.
First, go to Google and run a site: search for your website.
If you see your web pages listed than you know your site is indexed. But it its not showing, it could be due to:
Case studies, white papers, and eBooks require research related to your industry. Infographics and videos generally explain and illustrate concepts that you simply can’t convey via text. Depending on your brand’s goals, you might include one, two, or all types of content in your strategy.
Inbound marketing is a method that attracts customers by creating interesting content and experiences tailored to them. Inbound marketing engages with customers and tries to solve problems they have through content marketing, social media marketing, search engine optimization and branding.